document.write("<div class=\"quote\"> ");
document.write("<p> ");
document.write("For users to feel good about an application, they need to feel as if ");
document.write("they understand it. Making it as simple as possible for them to ");
document.write("understand-even if that simple understanding is completely ");
document.write("inaccurate-is designing the obvious. Of course, the inaccurate ");
document.write("understanding has to be useful as a way of thinking and simplifying ");
document.write("(...) ");
document.write("<br/> ");
document.write("In other words, it's OK if the user is completely wrong in her ");
document.write("perception of what is happening as long as her sense of understanding ");
document.write("makes her feel good and competent, and she can accomplish her goals ");
document.write("with her understanding, regardless of how faulty it might be. ");
document.write("</p> ");
document.write("<p align=\"right\"> ");
document.write("<em>(<a href=\"http://www.amazon.com/gp/product/032145345X?ie=UTF8&tag=meksblo-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=032145345X\">Robert Hoekman, jr.</a>)</em> ");
document.write("</p> ");
document.write("</div> ");