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"); document.write("Learning to speak in a human voice is not some trick, nor will "); document.write("corporations convince us they are human with lip service about "); document.write("\"listening to customers.\" They will only sound human when they empower "); document.write("real human beings to speak on their behalf. "); document.write("
"); document.write("While many such people already work for companies today, most "); document.write("companies ignore their ability to deliver genuine knowledge, opting "); document.write("instead to crank out sterile happytalk that insults the intelligence "); document.write("of markets literally too smart to buy it. "); document.write("

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"); document.write("(cluetrain manifesto) "); document.write("

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