document.write("
");
document.write("Learning to speak in a human voice is not some trick, nor will ");
document.write("corporations convince us they are human with lip service about ");
document.write("\"listening to customers.\" They will only sound human when they empower ");
document.write("real human beings to speak on their behalf. ");
document.write("
");
document.write("While many such people already work for companies today, most ");
document.write("companies ignore their ability to deliver genuine knowledge, opting ");
document.write("instead to crank out sterile happytalk that insults the intelligence ");
document.write("of markets literally too smart to buy it. ");
document.write("
"); document.write("(cluetrain manifesto) "); document.write("
"); document.write("