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"); document.write("Many articles and books on creativity encourage us to 'think out of "); document.write("the box' and get rid of all the restrictions on our thinking. The trouble "); document.write("with this advice is that it is almost entirely wrong. It is very "); document.write("difficult to be creative when 'anything goes' and you have "); document.write("no limitations, because it is the limitations that actually "); document.write("encourage creativity. "); document.write("
"); document.write("Give your mind a focused problem and it will respond. If I ask you to "); document.write("come up with a revolutionary new idea for improving motor cars in "); document.write("general, the best you could probably come up with would be a few vague "); document.write("suggestions. Yet if I asked you to think of a way of improving the "); document.write("steering wheel in your own car, you could almost certainly come up "); document.write("with some very useful ideas. "); document.write("

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"); document.write("(Mark Forster) "); document.write("

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