document.write("<div class=\"quote\"> ");
document.write("<p> ");
document.write("All of the clicks for all the ads online come from only 16% of the ");
document.write("surfers, and most of them come from just 4% of all internet users. ");
document.write("<br/> ");
document.write("So, if you optimize your ads for clicks, it means you're ignoring a ");
document.write("huge population. ");
document.write("<br/> ");
document.write("If your business is built around the kind of person who clicks, you ");
document.write("win. If it isn't, you either need to not buy ads online or buy ads ");
document.write("optimized for attention and familiarity, not clicks. ");
document.write("</p> ");
document.write("<p align=\"right\"> ");
document.write("<em>(<a href=\"http://sethgodin.typepad.com/seths_blog/2009/11/the-unclicking-84.html\">Seth Godin</a>)</em> ");
document.write("</p> ");
document.write("</div> ");