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"); document.write("All of the clicks for all the ads online come from only 16% of the "); document.write("surfers, and most of them come from just 4% of all internet users. "); document.write("
"); document.write("So, if you optimize your ads for clicks, it means you're ignoring a "); document.write("huge population. "); document.write("
"); document.write("If your business is built around the kind of person who clicks, you "); document.write("win. If it isn't, you either need to not buy ads online or buy ads "); document.write("optimized for attention and familiarity, not clicks. "); document.write("

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"); document.write("(Seth Godin) "); document.write("

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